Case Study: Provo City achieves real-time, representative resident feedback and increased civic engagement with Qualtrics

Provo City - Customer Case Study

Provo City, a growing Utah municipality in the heart of “Silicon Slopes,” struggled to get timely, representative feedback from residents—relying on a narrow, vocal subset or mailed surveys that took months to return—making it hard to make data-driven, time-sensitive decisions.

By partnering with Qualtrics and launching an opt-in citizen feedback program, officials now use point-and-click surveys, robust distribution, and real-time dashboards to collect insights in days and boost responses from a few voices to thousands. The city reports higher civic engagement, more confident decision-making, energized staff, and prestigious rankings (#1 U.S. city for business; #1 best place to live; #2 for work-life balance).

Provo City

John Curtis

Provo City