Case Study: SAP achieves stronger employee engagement with Qualtrics

Driving employee engagement in the future of work

SAP needed a better way to understand employee experience during rapid workplace change, especially as hybrid work became the norm. Working with **Qualtrics** and using SAP Qualtrics Employee Lifecycle capabilities, SAP moved away from an annual survey approach to continuous listening through high-frequency, event-triggered, and topic-specific employee feedback programs.

**Qualtrics** helped SAP build a more responsive employee listening strategy with analysis, reporting, and integrated HR data management. This enabled SAP to shift from simply collecting feedback to actually understanding and acting on it, while reducing administrative burden on the HR team and lowering the risk of survey fatigue.

SAP

Christian Liebig

Head Of Future Of Work Insights