Case Study: PING Inc., the premium golf equipment maker, achieves real-time customer insights and reduced research costs with Qualtrics Research Suite

PING Inc. - Customer Case Study

PING, a family-owned American maker of premium golf equipment founded in 1959, faced operational challenges from relying on manual, paper-based surveys. The company needed faster, more reliable ways to capture immediate customer and consumer feedback, track historical trends, reduce management overhead and errors, and adopt a standardized survey platform to support its global organization.

By deploying Qualtrics Research Suite, PING captured real-time feedback on repair and fitting services, sales staff, and shipping systems, automated market research reporting, and supported ISO-related improvements. The move cut research costs by reducing outsourcing, lowered survey management overhead and errors, standardized research across the US, Canada, Japan, Korea and the UK, and provided real-time business insights that enabled proactive, time-sensitive enhancements.

PING Inc.

Don Hein

PING, Inc.