Case Study: MetLife achieves streamlined data collection and increased engagement with Qualtrics

MetLife - Customer Case Study

MetLife, a leading global provider of insurance, annuities and employee benefit programs, needed a reliable way to collect and analyze information quickly and clearly to support initiatives like customer and employee engagement programs. The company required a solution that could handle large-scale data collection and reporting across its global operations.

MetLife adopted Qualtrics XM as its go-to platform for surveys and market research. Qualtrics enabled straightforward data capture and reporting—most recently used to run an Earth Week contest where responses determined gift card winners—making it easy to extract results and significantly boost engagement with the brand.

MetLife

William Ruthrauff

MetLife