Case Study: Whistler Blackcomb achieves 400% more research and cuts reporting from hours to minutes with Qualtrics

Whistler Blackcomb - Customer Case Study

Whistler Blackcomb, a leading four-season mountain resort in British Columbia and the official alpine venue for the 2010 Winter Games, needed a consistent, flexible way to gather guest feedback across busy winter and summer operations. The company lacked a standard research solution, relied on time-consuming outsourced studies, and needed mobile surveys to capture data from hikers, bikers and on-mountain guests.

By adopting the Qualtrics Research Suite, Whistler Blackcomb centralized feedback from online surveys, comment cards, kiosks, tablets and calls, ran face-to-face tablet surveys, measured NPS, and deployed mystery shopper and volunteer feedback programs. The change cut internal research costs, shortened survey creation from weeks to hours, increased research volume 400%, reduced reporting time from hours to minutes, and raised summer sightseeing NPS by 28%.

Whistler Blackcomb

Meredith Kunza

Whistler Blackcomb