Case Study: Electrolux achieves stronger in‑store engagement and streamlined product registrations with Qualtrics

How Electrolux optimises experiences for 1-second attention spans

Electrolux, a global appliance manufacturer, faced a tough challenge in a competitive, high-effort retail market: they have roughly one second to convince in-store shoppers why their products are better. Traditionally product-led, the company needed to build brand value and improve the customer experience to avoid losing sales to poorer in-store experiences.

Using Qualtrics to bring in-store experience data alongside operational metrics, Electrolux reworked messaging for 1‑second attention spans, uncovered and removed barriers in product registration, and reorganised teams so brand managers influence service delivery. The changes boosted registration numbers, tightened the experience gap, and shifted the company toward a brand-as-experience approach that drives better customer outcomes.

Electrolux

Anton Lundburg

Director of Consumer Experience Insight