Case Study: Sony achieves faster, easier in-house market research with Qualtrics

Sony - Customer Case Study

Sony, a global technology and entertainment leader with $72 billion in FY2016 revenue and over 125,000 employees, needed a research platform that would let its large teams run market research in-house efficiently and be easy for staff to learn and adopt quickly.

Qualtrics XM delivered an intuitive platform with clear tutorial resources, allowing team members to get up to speed after a few practice runs. As a result, Sony now conducts market research in-house with greater ease and proficiency, improving onboarding speed and research scalability.

Sony

Johnny Goukassian

Research Manager