Case Study: Inspirato boosts research volume 400% and launches dynamic, targeted marketing in minutes with Qualtrics

Inspirato - Customer Case Study

Inspirato with American Express is a private luxury vacation club offering a Signature Collection of homes, experiences and VIP events. As the company grew, its legacy survey tools and slow, unintelligent website messaging made it cumbersome to collect and act on customer and employee feedback, and Inspirato lacked a dedicated customer insights team and scalable research platform.

By adopting Qualtrics Research Suite and Site Intercept, Inspirato now deploys branded, personalized post‑trip surveys, targets website messages by geography and conditions, and integrates feedback with Salesforce for real‑time dashboards. The change enabled a 400% increase in research volume, rapid creation of dynamic marketing content in under 10 minutes without IT support, centralized executive reporting on mobile/desktop, and employee improvements that boosted satisfaction.

Inspirato

Matthew Windt

Vice President, Marketing