Case Study: Patreon achieves deeper creator and fan insights with Qualtrics

Patreon - Customer Case Study

Patreon, the platform that helps creators earn income directly from fans, wanted to keep creators and audiences at the forefront of innovation while better understanding brand perception, product usage, and market shifts. Using Qualtrics BrandXM, Patreon needed a way to gather insights across regions and identify where fan needs, competition, and industry trends were heading next.

Qualtrics helped Patreon track audience needs, refine messaging, tailor products, and inform global strategy with deeper market research. The result was stronger awareness and consideration, more informed decisions in regions like Japan and Korea, and exponential growth as Patreon expanded offerings and increased investments; fans in the U.S. also said they were more likely to use Patreon than competing platforms.

Patreon

Veronica Darrah

Market Research Manager