Case Study: Xerox achieves actionable, customer-driven decisions with Qualtrics

Xerox - Customer Case Study

Xerox, a global leader in imaging, business process services and workflow automation operating in 180 countries with over 140,000 employees, needed a better way to base product and service decisions on real customer input rather than internal assumptions. The challenge was to collect timely, customizable feedback that was simple to deploy and yielded clear, actionable insights for market research and voice-of-customer programs.

Xerox implemented Qualtrics XM to run targeted surveys and VoC initiatives, giving teams easy-to-use tools for customization and analysis. The solution enabled data-driven decision making across the organization, delivering customer-centered insights that are simple to analyze and act on, improving personalization, productivity and business outcomes.

Xerox

Natasha Copeland

Program Manager