Case Study: Carl’s Jr. achieves 25% more research volume and faster, lower-cost in-house studies with Qualtrics Research Suite

Carl's Jr. - Customer Case Study

CKE Restaurants Holdings, Inc., the owner and operator of Carl’s Jr. and Hardee’s with over 3,400 restaurants worldwide, needed a sophisticated but budget-friendly way to handle a growing number of ad hoc research requests and to extend insights across the organization. With a small research team and a fixed budget, they sought a solution that could increase research volume without outsourcing costly studies.

By adopting the Qualtrics Research Suite, Carl’s Jr. ran quick, visually engaging surveys (including heat maps, hotspots, video and audio) and delivered real-time results in days instead of weeks. The team increased internal research volume by 25%, brought studies in-house that would have cost hundreds of thousands to outsource, and expanded research capacity across more departments and international markets.

Carl’s Jr.

Jeanette Fritz

Director of Consumer Insights