Case Study: TDS Telecom slashes survey and reporting time, scales research 10x with Qualtrics Research Suite

TDS Telecom - Customer Case Study

TDS Telecom, the seventh largest local exchange carrier in the U.S. with nearly one million Internet, phone and TV connections across more than 100 communities, needed to modernize how it collected and analyzed customer and employee feedback. Their previous survey solution lacked innovation and responsive service, offered limited reporting, and slowed decision-making for product launches and customer experience improvements.

By adopting the Qualtrics Research Suite, TDS streamlined market research, satisfaction measurement, win/loss tracking and employee feedback, and began responding to customer input much faster. The change cut survey creation time by 50%, reduced reporting from hours to minutes with real-time links, boosted online interactions (cutting phone surveys by 15%), simplified data collection for deeper analysis, and increased the volume of research roughly tenfold.

TDS Telecom

Bob Moore

Head of Consumer Insights