Case Study: Ancestry.com doubles research volume and saves $10,000 per survey with Qualtrics Research Suite

Ancestry - Customer Case Study

Ancestry.com, the world’s largest online family history resource with about 2 million paying subscribers and billions of records, needed a more centralized, cost-effective way to run research. The company wanted to reduce ad hoc surveys and outsourcing costs while enabling more sophisticated, geo-targeted studies among its global subscriber base.

Using the Qualtrics Research Suite, Ancestry.com moved many studies in-house—running annual content-interest surveys, subscriber and product-usage polls, geo-targeted satisfaction surveys, and DNA-segmentation research. The change let them launch surveys in hours without programming, cut outsourcing costs by roughly $10,000 per survey, centralize insights on a standardized platform, and double the volume of research conducted in a year.

Ancestry

Tanya Peterson

Director, Consumer Insights