Case Study: Lands' End achieves 25% faster research and 30% more projects with Qualtrics Research Suite

Lands' End - Customer Case Study

Lands’ End, a classic American lifestyle brand, needed to scale customer and market research with a very small centralized team. Growing demand from merchandising and cross-functional groups — plus the need for an enterprise survey platform that didn’t require programming — made collecting and acting on the voice of the customer a key challenge.

By adopting Qualtrics Research Suite, Lands’ End now runs 50+ projects a year (customer satisfaction, voice of the customer, concept and product testing, and employee feedback), moved surveys online, integrated research with its customer database, and segmented responses into six consumer groups. The program cut research time by 25%, increased research volume by 30%, validated a successful new women’s swimwear line, informed a new shipping and service strategy, and enabled global research scalability with a small team.

Lands' End

Amelia Dunlap

Lands' End