Case Study: Wolverine Worldwide achieves scalable real-time consumer insights and higher customer satisfaction with Qualtrics Research Suite

Wolverine Worldwide - Customer Case Study

Wolverine Worldwide, a leading global marketer of branded footwear and apparel sold in roughly 200 countries, faced a lack of real‑time consumer insights to inform executive decisions. Individual brands had limited budgets for costly outsourced research and there was no standardized research solution across the company, constraining a small internal insights team.

Using Qualtrics Research Suite and Site Intercept, Wolverine implemented post‑transaction store surveys, ecommerce intercepts, and product testing via its customer database, giving the small research team control over survey design, secure access, and workflow approvals. The initiative increased customer satisfaction, generated feedback that improved product design and reduced returns and complaints, streamlined survey practices across brands, and avoided average outsourcing costs of about $40,000 per survey.

Wolverine Worldwide

Marisa Paruch

Consumer Insights