Case Study: Kroger achieves stronger employee engagement and action with Qualtrics

Kroger - Customer Case Study

Kroger partnered with Qualtrics to build a year-round employee listening program and better understand challenges across the employee journey. As the pandemic began, Kroger needed a fast way to gather feedback on safety, support, communication, vaccine sentiment, and other evolving workforce concerns, while also strengthening its approach to DEI and employee well-being.

Qualtrics enabled Kroger to run large-scale surveys and pulse checks, turning employee input into real action. The insights led to more than 30 policy and process changes in the first six months of the pandemic, a $100 vaccination incentive, and the launch of Kroger’s Framework for Action: Diversity, Equity and Inclusion plan. Qualtrics also helped Kroger improve manager support and focus more intentionally on mental health and workplace resources.

Kroger

Tim Massa

Senior Vice President and Chief People Officer