Case Study: PVH turns global sales feedback into actionable design insights with Qualtrics

How PVH connects designers to sales in high-end fashion

PVH, a high-end fashion company, needed a better way to connect its global sales teams with design teams and capture market feedback consistently. Before Qualtrics, feedback came in scattered formats like emails and phone calls, making it hard to identify trends and turn local market insights into actionable ideas for new collections.

With Qualtrics, PVH standardized feedback collection across markets and used visualizations to surface key themes and opportunities for upcoming seasons. The solution helped merchandising teams turn qualitative input into clear seasonal briefings for designers, improving collaboration and ensuring every market had an equal voice in shaping future collections.

PVH

Mirjam Ulle

Director Process & Milestones