Case Study: VGMarket achieves 50% lower research costs and 50% faster turnaround with Qualtrics Research Suite

VGMarket - Customer Case study

VGMarket is the leading market research provider for the video game industry, serving clients such as Activision Blizzard, Disney, EA, Microsoft, Sony and Zynga. The company runs play testing, demo/concept/usability studies, focus groups and online surveys in state-of-the-art facilities, and faced pressure from top clients for lower-cost, more flexible research with much faster turnaround than traditional outsourcing allowed.

By adopting the Qualtrics Research Suite, VGMarket streamlined gameplay and marketing testing, benchmarking, psychographic screening and abandonment analysis to pinpoint player issues and optimize messaging. The changes cut research costs by 50%, sped analysis by 50% with turnaround measured in days instead of weeks, increased research volume by 50%, reduced focus-group costs by up to $5,000 each, and helped clients save millions through smarter media decisions.

VGMarket

Michael Gluck

President