Case Study: Mastercard achieves faster consumer-driven product development with Qualtrics

MasterCard - Customer Case Study

Mastercard, a leading global payments and technology company, needed faster, more reliable consumer insight to shape new prepaid products and value propositions. Their challenge was to quickly validate whether proposed features were truly unique and important to consumers and to streamline the product-creation process for target audiences like millennials.

Using Qualtrics as a core research tool, Mastercard rapidly tested product functions with real consumers, identified which features mattered most, and refined its value proposition and development priorities. The outcome was an expedited creation process, stronger, insight-driven product designs, and better alignment with key millennial targets.

MasterCard

Alec Glassman

Global Prepaid Product