Case Study: Roche achieves improved market understanding and customer experience with Qualtrics

Roche - Customer Case Study

Roche, a global leader in pharmaceuticals and biotechnology founded in 1896, sought deeper, faster insights into markets, audiences and customer experience while improving research quality and linking employee engagement to customer outcomes. As a large, sustainability-focused organization with complex product and service lines, Roche needed a platform to scale market research, CX and employee listening across multiple use cases.

By deploying Qualtrics XM, Roche gained broader and deeper audience and market understanding, accelerated research speed, and improved product and service quality. The platform helped boost awareness and purchase behavior as well as customer satisfaction, loyalty and advocacy — and enabled Roche to better connect employee engagement with customer experiences.

Roche

Eva Poggio

CX Manager