Case Study: Strategic Account Management Association (SAMA) achieves industry‑standard certification and rapid customized assessment reporting with Qualtrics 360

Strategic Account Management Association - Customer Case Study

Founded in 1964, the Strategic Account Management Association (SAMA) is a nonprofit dedicated to establishing strategic and global account management as a profession, serving over 8,000 members worldwide. SAMA needed online assessments for its certification program but found existing tools like SurveyMonkey lacked a professional look and flexible reporting to support talent management and reviews for dozens of Fortune 1000 clients.

SAMA implemented Qualtrics 360 to build branded, professional online assessments, run SAM program reviews, and collect benchmark data from the SAM Competency Model. The result: an industry-standard certification launched with no up-front costs, customized reports delivered in under an hour, and higher customer engagement through detailed, tailored feedback.

Strategic Account Management Association

Brett Middendorf

Strategic Account Management Association