Case Study: Cox Media Group achieves rapid site promotions, targeted content, and increased engagement with Qualtrics Site Intercept

Cox Media Group - Customer Case Study

Cox Media Group, an Atlanta-based integrated broadcasting, publishing and digital media company that reaches about 52 million Americans weekly across TV, radio, newspapers and digital services, struggled to post dynamic website content without IT help. The company also needed a way to target visitors without using existing ad space and wanted a consistent feedback solution across its many properties.

By deploying Qualtrics Research Suite and Site Intercept, CMG presented targeted, behavior- and location-based content, integrated site data with Adobe Analytics, gathered cross-platform customer feedback, and promoted related content and app downloads. The program reduced research costs by 40%, enabled new promotions to go live in minutes without IT, boosted page views and ad impressions, and helped one TV station gain 200,000 Facebook likes via a popover campaign.

Cox Media Group

Heather Blythe

Cox Media Group