Case Study: Breaking Media achieves real-time research and instant site changes with Qualtrics Site Intercept

Breaking Media - Customer Case Study

Breaking Media, LLC runs a network of websites, newsletters and events for business communities, including Above the Law, which draws about 800,000 unique visitors a month. With a single person managing site engagement, the company needed a way to conduct real-time research on legal trends and build a dynamic online career forum for lawyers and students without relying on IT.

Breaking Media implemented Qualtrics Site Intercept (integrated with the Qualtrics Research Suite) to drive law school and law firm surveys, power topical career discussions, and collect real-time feedback. The team can change site content without programming, a single intercept survey can generate 1,000+ responses in 12–14 hours, and geo-targeted sampling has improved the accuracy of state-specific law school rankings.

Breaking Media

Brian Dalton

Director of Research