Case Study: Dun & Bradstreet achieves faster research, stronger market insights and increased customer & employee engagement with Qualtrics

Dun & Bradstreet - Customer Case Study

Dun & Bradstreet, founded in 1961, is a global leader in risk management and business insights, providing country- and industry-level intelligence to help clients make informed decisions. Facing the need for deeper audience and market understanding, faster research capabilities, and better tools to drive employee engagement and customer experience, D&B sought a platform to scale market research, VoC and CX programs across its large, financial-services and consulting client base.

By implementing Qualtrics XM, D&B gained improved audience and market insights and a rapid research capability that supports VoC, CX and employee engagement initiatives. The platform enabled measurable improvements—helping D&B and its clients increase employee engagement, customer satisfaction, loyalty and advocacy.

Dun & Bradstreet

Bianca Martinez

Consultant