Case Study: Quiznos achieves a 30% click-through rate and rapid, IT-free online promotions with Qualtrics Site Intercept

Quiznos - Customer Case Study

Denver-based Quiznos, a global quick-service sandwich chain with locations across 50 states and 30 countries, needed a way to create dynamic, targeted online marketing without relying on IT or coding. The marketing team wanted to run promotions that complemented TV and social campaigns but lacked the ability to target specific site visitors or launch pages quickly.

Using Qualtrics Site Intercept, Quiznos deployed pop-overs, infobars and other on-site promotions in as little as six hours—no programming required—driving social engagement, contest entries and product offers. The effort empowered the small marketing team, delivered a 30% click-through rate, and enabled new promotion types like an online scavenger hunt while allowing easy removal of campaigns.

Quiznos

Tim Kraus

Quiznos