Case Study: VRT increases UX testing by 750% with Qualtrics

How Flemish public broadcaster VRT increased its UX testing by 750%

VRT, the Flemish public broadcaster, needed a better way to identify and fix digital experience issues across more than 10 websites and apps. Using Qualtrics Site Intercept, VRT moved from simply collecting feedback to actively improving UX and digital customer experience.

With **Qualtrics**, VRT set up an always-on UX monitor and shared insights with digital product owners to guide changes based on data rather than gut feeling. The result was dozens of UX improvements, a **750% increase in UX testing**, and higher transactional CSAT at key points in the journey, while also improving digital accessibility for all users.

VRT

Tim Van Lier

UX Researcher