Case Study: Airtasker achieves insights-led brand transformation with Qualtrics

Airtasker - Customer Case Study

Airtasker turned to Qualtrics when it realized its brand needed to stand out more clearly from incumbent competitors. Using Qualtrics for market research and feedback, Airtasker sought a faster, more cost-effective way to gather detailed, actionable insights without relying on an external agency, while supporting its rebranding effort and avoiding alienating existing users.

With Qualtrics, Airtasker was able to test and refine brand and messaging repeatedly, helping the team make insights-led decisions at speed. The result was a more vibrant, distinctive brand, more effective UI, increased user intent, and better ability to personalize messaging to different customer groups, all achieved with faster, more efficient research.

Airtasker

Angeline Lee

VP - Brand