Case Study: Chobani achieves faster, deeper consumer insights with Qualtrics

Chobani - Customer Case Study

Chobani, launching its oat milk venture, needed a concrete understanding of customer needs to improve both the product and its messaging. The company partnered with Qualtrics to study the non-dairy milk category, test product concepts, and gather feedback on packaging and naming so it could enter the market with speed and confidence.

Using Qualtrics, Chobani ran conjoint analysis and other research to prioritize product options, refine its go-to-market portfolio, and better understand changing consumer behavior during COVID-19. The result was faster, lower-cost insights that helped Chobani strengthen its launch strategy, support retail partners with shopper research, and make more informed decisions across the product lifecycle.

Chobani

Allison Masor

Senior Director of Insights