Case Study: Zillow achieves improved employee engagement and retention during rapid growth with Qualtrics Experience Management

Zillow - Customer Case Study

Zillow, the leading real estate marketplace, scaled rapidly after its 2014 acquisition—growing from about 800 to 3,000 employees—and faced the challenge of unifying two distinct workforces and cultures while giving employees a clear channel to voice feedback during turbulent growth.

Zillow deployed Qualtrics XM to run all employee feedback programs on a single platform, linking onboarding, candidate reaction, exit, and engagement data. Automated driver analysis revealed career development as a key retention driver, leading to an X‑data–informed leadership playbook that improved career development scores and boosted HR analytics efficiency, employee engagement, retention, and satisfaction.

Zillow

Mizuki Asano

Employee Engagement Program Manager