Case Study: AbsolutData achieves 50% more research volume and 20% faster turnaround with Qualtrics Research Suite

AbsolutData - Customer Case Study

AbsolutData, a global analytics firm serving Fortune 1000 clients in 40 countries, specializes in big data, predictive modeling and advanced analytics. The company faced challenges delivering rapid research and real-time insights, reducing survey dropouts and respondent fatigue, expanding respondent reach across channels, and eliminating manual iterative emailing.

Using Qualtrics Research Suite, AbsolutData templatized surveys, integrated data collection with BI/CRM/analytics tools to build a real-time analytics hub, hosted surveys across multiple channels (panels, QR codes), enhanced engagement with interactive conjoint screens, and automated email workflows. These changes increased research volume by 50%, grew the client base by 8%, and reduced research turnaround time by 20%.

AbsolutData

Yatin Bhatia

AbsolutData