Case Study: Chalhoub Group achieves top employer status in the Middle East with Qualtrics

How luxury retailer Chalhoub has become one of the Middle East’s best employers

Chalhoub Group, the Middle East’s leading luxury retail partner representing brands such as Louis Vuitton, Dior and Sephora, faced a major people challenge in 2018: it had little visibility into what employees at its joint‑venture stores wanted, no feedback culture, and managers lacked the insights needed to improve retention, engagement and motivation across a 12,000‑strong workforce.

Chalhoub implemented Qualtrics EmployeeXM to enable continuous listening across the employee lifecycle, with role‑based dashboards, SAP integration and real‑time feedback so managers can act quickly. The program helped co‑create better experiences with HR and store teams, drove a culture shift toward openness, produced 75–100% survey response rates, delivered double‑digit Employee NPS growth at partner brands and replaced slow consultant analysis with instant, actionable insight.

Chalhoub Group

Florencio Padilla

Head Of People Experience