Case Study: Big Red Rooster achieves 50% faster survey creation and analysis with Qualtrics

Big Red Rooster - Customer Case Study

Big Red Rooster is a global brand experience firm with seven offices that designs touchpoints, environments, communications, products and services for clients such as American Express, Google and Nike. They struggled with outdated survey tools that lacked sophisticated question types, required cumbersome programming and slowed turnaround times, limiting their ability to deliver fast, actionable insights.

By adopting Qualtrics Research Suite and Qualtrics Panels—plus support from a dedicated Qualtrics project manager—Big Red Rooster runs brand equity and attitude-and-usage studies, recruits targeted end-user and B2B respondents, conducts on-site iPad concept tests and pre-screens via social media. The change cut survey creation and data-cleaning/analysis time by at least 50% and increased response rates through more engaging, personalized surveys, freeing the team to focus on strategic insight.

Big Red Rooster

Michael Stephensony

Director, Experience Strategy