Case Study: Yahoo achieves 10X improved attrition modeling and real-time employee engagement insights with Qualtrics

Yahoo Employee Attrition Model Improved by 10X

Yahoo, a global technology company with hundreds of millions of monthly users, needed a faster way to understand and act on employee engagement after major changes in 2015. Their program was bogged down by month‑long delays between survey and results, unwieldy 140‑page reports, and spreadsheet-based action tracking, which hurt participation and slowed leadership response.

After adopting Qualtrics, Yahoo gave employees and managers real‑time, user-specific access to survey data and replaced spreadsheets with integrated goal‑setting and progress tracking. The new transparency and speed drove a 96% survey participation rate, produced a 10x improvement in their attrition model, and enabled quicker, more accountable action and continuous improvement.

Yahoo

Lucia Guillory

HR Business Partner & Employee Engagement Program Manager