Case Study: Regis University achieves deeper student enrollment insights with Qualtrics

Driving student enrollment with deeper insight

Regis University used Qualtrics to better understand prospective students and improve enrollment for its MBA program. The school faced the challenge of running complex market research and uncovering which program features mattered most to students, especially in terms of what would drive enrollment.

Using the Qualtrics insights platform, advanced survey logic, Conjoint tools, and Qualtrics Research Services, Regis University streamlined study setup, sampling, and data collection. The results helped the university identify key enrollment drivers, build more meaningful market segments, and focus marketing and program changes; Qualtrics enabled the team to prioritize initiatives and re-center its enrollment strategy more effectively.

Regis University

Abigail Schneider

Marketing and MBA Department Chair, Anderson College of Business and Computing