Case Study: Viceroy Hotel Group achieves rapid personalized offers and increased guest engagement with Qualtrics Site Intercept

Viceroy Hotel Group - Customer Case Study

Viceroy Hotel Group, a Los Angeles–based lifestyle hotel operator managing 14 properties worldwide, needed a way to promote property-specific offers and personalize website experiences based on visitors’ geo-location and search behavior — all without relying on IT support.

Using Qualtrics Site Intercept, Viceroy created and launched targeted, no-code campaigns (geo-targeted offers, search-term–based promotions, and redirects for newly branded properties). They can publish new content in about 30 minutes, capture real-time web feedback, and have seen increased guest engagement and higher satisfaction among hotels with individualized campaigns.

Viceroy Hotel Group

Jason Antony

Director of Ecommerce