Case Study: University of Denver achieves brand experience insights with Qualtrics

Measuring what matters DU lays a foundation for brand experience success

University of Denver partnered with Qualtrics to better understand its brand experience and what people think of DU. The university needed a clearer baseline for its brand, especially outside the Denver market, and wanted to identify which attributes mattered most to prospective students and other decision-makers.

Using Qualtrics, DU collected feedback from more than 1,600 people across seven core markets to establish a brand experience baseline. The insights showed that belonging and community were the key drivers, helped build internal buy-in for future campaigns, and supported budget approval by linking ad recall to stronger NPS and enrollment intent. DU also used the data to launch campaigns in Denver and Chicago and is using Qualtrics Pulse surveys to measure ongoing impact.

University of Denver

Sarah Foley

Director of Brand Marketing