Case Study: LATAM Airlines Group streamlines market research and gains real-time customer insights with Qualtrics Research Suite

LATAM Airlines Group - Customer Case Study

LATAM Airlines Group, one of the world’s largest airline groups serving 150 passenger destinations across 22 countries and carrying about 60 million passengers annually, needed to speed up market research and reduce survey creation time. The company also wanted to eliminate dependence on third-party agencies and implement a flexible, centralized research strategy that could support global decision makers.

By adopting Qualtrics Research Suite, LATAM began creating engaging online surveys in hours, measuring advertising effectiveness, capturing employee satisfaction, and tracking traveler behavior to provide real-time insights to executives. The platform reduced survey management time, improved response rates, largely eliminated outsourced research, and standardized research quality and consistency across the organization.

LATAM Airlines Group

Pablo Torres

LATAM Airlines Group