Twitter B2B Case Studies & Customer Successes

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Twitter is a global platform for public self-expression and conversation in real time. By developing a fundamentally new way for people to consume, create, distribute and discover content, Twitter enables any voice to echo around the world instantly and unfiltered. The service can be accessed at Twitter.com, on a variety of mobile devices, and via SMS. Available in more than 35 languages, Twitter has 316 million monthly active users.

Case Studies

Showing 174 Twitter Customer Success Stories

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How 20th Century Fox got audiences buzzing for its terrifying thriller ‘Alien: Covenant’

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Aberdeen Asset Management reaches millions of golf fans and 1M+ video views with Twitter Amplify (Twitter)

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How does an innovative educational app drive installs among their target demographic?

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Adidas achieves massive reach and efficient engagement for Predator relaunch with Twitter In-Stream Video Ads

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Adidas achieves strong brand association by engaging Madrid Marathon runners

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Leveraging Gnip & Twitter Ads APIs for insights and ad targeting

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Agricola Home & Garden achieves 210x more site visits with Twitter

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A bank uses Twitter to support a TV documentary and drive conversation among sport fans

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Alwaleed Philanthropies rallies the community around its student ambassadors

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Alzheimer’s Association uses Twitter’s Promoted Trends to raise awareness

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AMC Latin America achieves 2300% follower growth and 25.1M impressions with Twitter

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How Anheuser-Busch InBev brews brand engagement

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Audi UK achieves increased awareness of its Owners programme and more service bookings with Twitter

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Audience insights and personalized engagement using the Twitter APIs

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AXE South Africa achieves higher engagement and awareness with Twitter's native video formats

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Bahia Principe achieves 44X increase in qualified site traffic with Twitter retargeting

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Bahia Principe achieves 48% increase in bookings and 2M reach with Twitter

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Bank AlJazira achieves a 2,592% increase in Ajwaa credit card sign-ups with Twitter First View

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belVita achieves 44M+ impressions and 20%+ view rates with Twitter

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Betfred achieves 2.8M video views, 47.38% view rate and £0.01 cost-per-view with Twitter

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BetStars achieves 30% follower growth and 236 new real-money accounts with Twitter Conversational Video

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BillBachao achieves 56% growth in app installs in India with Twitter

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Bleacher Report relies on Twitter for content discovery and editorial strategy

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Blinkist achieves 150K app installs and drives 50% of subscriptions with Twitter

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BNP Turk Ekonomi Bankasi (TEB) extends TV ad reach and drives real-time engagement with Twitter First View

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Border Biscuits achieves 5x higher peak engagement rate with Twitter

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British Heart Foundation achieves 47K #RestartAHeart mentions and 1,163% UK growth with Twitter

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How Cadbury Arabia sparked conversation for the launch of a new sweet treat

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App-based car service ‎@careem wins with a combination of branding and performance

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Castle Lite achieves 4.5M impressions and a 5.8% engagement rate with Twitter ScratchReels

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CBS News uses Twitter as part of its news investigating and reporting

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Chase achieves authentic, real-time US Open fan engagement with Twitter (Periscope)

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Cheetos Arabia achieves 6.2M reach and boosts audience engagement with Twitter

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Chemistry World (Royal Society of Chemistry magazine) achieves 15x higher click-through rate and attracts new readers with Twitter

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Finding the destination with Twitter

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Danone achieves Actimel's European repositioning and 49M impressions with Twitter

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Delissio achieves 770K impressions, 22K engagements and a #1 global trend with Twitter

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How ‎DFS used Promoted Video on Twitter to highlight its Olympic partnership

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Diadora sparks buzz around a ’90s revival for a Europe-wide product launch

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South African insurer Discovery generates awareness and buzz for its health event

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Domino’s achieves 3.5M impressions and a 41% view rate with Twitter real-time Premier League sponsorship

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Domino’s UK achieves 638K+ impressions and a 15% engagement lift with Twitter Moments

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Doritos UK’s Twitter campaign brings the heat to sell its super-hot snacks

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How Dots uses Twitter Ads to create massive mobile game adoption

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Dove Men+Care works with Niche creators to associate its brand with Lions rugby

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Dove Men+Care makes its voice heard with Twitter during the Rugby World Cup

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How ‎eBags helps travelers pack their bags with dynamic ads

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Emaar Dubai reaches a global audience and breaks a Guinness World Record with Twitter live-streaming

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Excedrin relieves the #DebateHeadache and drives massive debate-time awareness with Twitter

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Fashion brand F&F uses Twitter Video to engage Irish women

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Ferguson Bath, Kitchen & Lighting Gallery achieves 3,000% increase in new followers with Twitter Ads

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Ford Motor Company (Ford South Africa) achieves 1.1M video views and 30% completion rate with Twitter First View

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Ford Motor Company boosts awareness and engagement for the Fiesta Black & Red Valentine’s Day launch with Twitter

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How ‎Gilt uses mobile app promotion to re-engage mobile shoppers

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Global Rugby Network achieves 1,300% surge in website traffic with Twitter Ads

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Goodlord (lettings platform) achieves 30% increase in blog sign-ups with Twitter Ads

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Greenhouse achieves 15% increase in newsletter subscribers with Twitter Ads

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Heinz achieves 1 billion impressions in 48 hours with Twitter

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Leveraging Gnip & Twitter Ads APIs for insights and ad targeting

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Honda achieves $100K in charity donations and boosts engagement with Twitter Instant Win

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HSBC achieves 5 million video views and £0.02 cost-per-view for its Pride campaign with Twitter

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iCLOTHING achieves a 25% peak engagement rate with Twitter

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InfoJobs triples engagement, builds community and drives app growth with Twitter

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Jaguar boosts brand awareness and gives 007 fans a ride to remember

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JaguarUSA uses First View to dominate Twitter for 24 hours and drive awareness of its new models

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Jeep Middle East achieves 13.7M impressions and 800K video views with Twitter

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Jeep Italia goes live during the ‎UCLFinal to connect with millions

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Karl Taylor Education achieves 33% higher video view rate and global audience growth with Twitter

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The Labour Party drives mass polling-day reach and engagement to get out the vote with Twitter First View

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LeoSat achieves 20% lower cost-per-follower and grows targeted commercial and investor following with Twitter Ads

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LeoVegas UK achieves 1K+ mobile app installs and 3X lower CPI with Twitter

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Lidl UK achieves record festive in-store sales and 10.5M impressions with Twitter

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London Pride drives 6.3M+ impressions and boosts pub footfall with Twitter's Periscope

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A state tourism board strengthens its brand messaging using Twitter Amplify

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Marks & Spencer achieves uplift in consideration, favourability and ad recall with Twitter

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MasterCard achieves 6.7% peak engagement and €0.06 cost-per-engagement with Twitter

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Max Hamburgare achieves 1.3M impressions and 4.4% engagement with Twitter's Promoted Trend

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Swiss retailer Media Markt drives fans to its new online entertainment store

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MetroPCS achieves increased live viewership and fan engagement for UFC with Twitter (Periscope)

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MGM Resorts uses Twitter and Periscope to sell New Year’s Eve in Vegas

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Motorola achieves 87.5M brand impressions and boosts awareness for Moto Z and Moto Mods with Twitter

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MuleSoft achieves 4K leads and boosts booth traffic with Twitter

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MVMT Watches Inc achieves 353% increase in site traffic and 189% increase in sales with Twitter

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National Geographic NL reaches 2.57M and drives 742K video views with Twitter First View

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NBA boosts app engagement by providing custom experience for fans

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Nescafé Turkey achieves 15%+ video view rate and 14.7K engagements with Twitter First View

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New Look achieves 21.4M reach and 2.3M+ engagements with Twitter

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Northumbria University achieves increased student applications and 50% lower cost-per-engagement with Twitter

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Nutella boosts Christmas engagement (19.7% rate, 92K+ engagements) with Twitter

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O2’s ‎FollowTheRabbit campaign uses Twitter Video to engage target audiences

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ONEMT achieves 300% increase in installs with Twitter's Mobile App Cards

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Onnit achieves 40% lower CPA and grows follower base with Twitter Ads

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Orange Polska achieves strong youth awareness and engagement for its summer prepaid offer with Twitter

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Oreo achieves 39.5M impressions and 11M video views on Oscar night with Twitter

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P&G Head & Shoulders reaches 7.7M Turkish basketball fans and drives 20K engagements with Twitter

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Pact Coffee achieves 5M impressions and 13x more retweets with Twitter

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Patrón Tequila drives chatbot engagement—doubles recipes served and boosts Direct Messages 40x with Twitter

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Pepins achieves 51K+ completed video views and strong investor engagement with Twitter Promoted Video

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Playrix achieves 1000%+ ROAS uplift and re-engages high‑value players with Twitter

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Poncho 8 drives launch awareness and achieves 23% peak engagement with Twitter Ads

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Rani Float achieves 24M impressions and 1.8M video views with Twitter

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Realifex achieves 250% follower growth and increased app downloads with Twitter

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Reed.co.uk uses Twitter to deliver timely career advice to millennials

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Renault uses Twitter to announce their new car model

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Rexona achieves 49M impressions and 13K engagements during national tournament with Twitter

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Rimmel London drives real-time buzz and 29X follower growth with Twitter

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Rovio collaborates with Shakira on newest game, using Twitter

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Rukes gains 1,300 targeted followers at $0.30 per follower with Twitter

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Safaricom achieves 50% share-of-voice lift and 21K+ engaged conversations with Twitter

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Samsung España achieves massive awareness and real-time consumer engagement with Twitter

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Samsung Mobile South Africa generates buzz and boosts awareness with Twitter

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Samsung UK achieves nationwide engagement and live treasure-hunt success with Twitter

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Samsung Australia achieves personalized TV recommendations and 4x lower cost-per-lead with Twitter

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Global software supplier SAP positions a new product with Twitter targeting

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SeatGeek cuts cost-per-install 20% and boosts conversions and followers with Twitter Promoted Tweets

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Selfridges uses Twitter to ignite its campaign in a real-time, multilayered way

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Shreddies uses Conversational Video to connect with Britain’s Got Talent fans

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SiriusDecisions achieves 16x ROI and boosts ticket sales with Twitter Website Cards

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SNAI achieves 70% share of Italy’s Euro 2016 gambling conversation with Twitter

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Sonos achieves breakout pre-holiday launch success with Twitter First View and Promoted Trend

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SOS-Lapsikylä increases child sponsorships and achieves 350% ROI with Twitter Ads

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Spanish Basketball Federation achieves expanded reach and 1.2M peak live views for women’s basketball with Twitter

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The latest installment of FINAL FANTASY XV dominates E3 gaming conversation

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St-Germain crafts an artistic, fleeting experience on Periscope

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STA Travel UK reaches a new audience and increases awareness of its brand

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A South African cinema chain sparks prerelease buzz around the new Minions movie

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“Bad Moms” creative campaign starts movement on Twitter, boosts box office success

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Super6 achieves 8.6% uplift in app installs and 100k+ Tweet engagements with Twitter

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SuperSport achieves real-time fan engagement and follower growth with Twitter

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Swiss Federal Railways achieves 1.6M+ impressions and 2K new followers with Twitter

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Target achieves higher shopping intent and increased brand love with Twitter

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Target uses Twitter data to connect with guests and make business decisions

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TaylorMade achieves expanded reach to core and casual golf audiences during The Masters with Twitter

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Tayto Ireland achieves 15K video views and 36% paid engagement with Twitter

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TBS boosts awareness and social engagement for People of Earth with Twitter Direct Message chatbot

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Teman Nabati achieves 42% over follower-growth goal and 10,000+ engaged followers with Twitter Ads

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Tesco Ireland achieves 60k+ video views and 26.1% engagement with Twitter Promoted Video

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The Co-operative Insurance achieves 2.6M+ impressions, 17.3% peak engagement and £0.04 CPI with Twitter Promoted Video

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The Coca‑Cola Company achieves 3M+ Christmas ad reach and strong engagement with Twitter in‑stream video

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The Coca-Cola Company (Coca‑Cola Turkey) achieves 6M video views and 3%+ peak engagement with Twitter

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How does Coca-Cola connect with a teen audience in real time using Periscope

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The Economist achieves a 20% increase in subscription sign-ups with Twitter Tailored Audiences

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The Sufferfest achieves 25K+ app-install clicks with Twitter

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Tic Tac promotes a special-edition product and grows its followers on Twitter

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Tiendeo achieves 30% lower cost-per-install and increased app downloads with Twitter Ads

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How does a last-minute theatre ticketing app acquire and re-engage theatre fans

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Touch of Modern achieves 73% lower cost per install with Twitter’s Mobile App Promotion solution

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Toyota Saudi Arabia achieves 6M impressions and 56K+ engagements with Twitter

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Toyota USA achieves mass awareness and 370% campaign awareness lift with Twitter

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A travel company attracts followers by auctioning vacation deals for charity

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Powering Distribution at the Chicago Tribune

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TripCase achieves 25% higher app engagement and 30% lower cost-per-install with Twitter

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Tryp Hotels drives views of a multinational video campaign on mobile

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Turkish Airlines achieves 25K live viewers, 5K new followers and 290K Periscope likes with Twitter (Periscope)

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UBS uses video on Twitter to launch its new content hub, UNLIMITED

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UMG builds relevant and personalised interactions between fans and artists

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UNTUCKit achieves increased online purchases and 12% under CPA goal with Twitter Ads

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Vauxhall unites England fans and achieves 18.7M impressions during Euro 2016 with Twitter

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Vodacom uses Twitter to immediately attract customers to its hot summer deals

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Vodafone uses Twitter Video to scale its sponsorship of Capital’s Summertime Ball

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Vodafone (VOXI) drives launch buzz and broad reach with Twitter

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Vodafone achieves 53.9% youth engagement and 6.1M impressions with Twitter

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Vodafone UK achieves massive reach and high engagement on Transfer Deadline Day with Twitter Amplify

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Vodafone India achieves +250% engagement lift and 90M+ impressions with Twitter's Zoozoo emoji IPL campaign

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How ‎VolvoCarUSA pre-roll video ads reach diverse audiences in a discovery mindset

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Wazypark achieves 83% lower cost-per-install with Twitter Ads

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Webfleet achieves 19.2M impressions and 52K engagements to boost brand awareness with Twitter

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Wendy’s first-ever March Madness bracket builder on Twitter gets fans talking

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what3words achieves 10% lower CPM and increases launch awareness with Twitter

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Wistiki achieves 20% increase in web traffic and higher sales with Twitter Ads

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Build community and share amazing in-game experiences

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Xbox achieves 11.2M impressions and a 90% increase in interactions during Christmas with Twitter

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Super Audiences generate huge increases in brand metrics for “Forza Motorsport”

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A B2B video conferencing service expands its reach and cultivates new customers

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