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Visit WebsiteHow 20th Century Fox got audiences buzzing for its terrifying thriller ‘Alien: Covenant’
20th Century Fox
Scott Bishoff
Vice President Digital Media
Twitter is a global platform for public self-expression and conversation in real time. By developing a fundamentally new way for people to consume, create, distribute and discover content, Twitter enables any voice to echo around the world instantly and unfiltered. The service can be accessed at Twitter.com, on a variety of mobile devices, and via SMS. Available in more than 35 languages, Twitter has 316 million monthly active users.
Case Studies
Showing 174 Twitter Customer Success Stories
Aberdeen Asset Management uses Twitter Amplify to reach millions of golf fans
Aberdeen Asset Management
Jill Maxwell
Group Head of Sponsorship
How does an innovative educational app drive installs among their target demographic?
Aceable
Blake Garrett
Founder
Adidas relaunches its Predator boots with Twitter In-Stream Video Ads
Adidas
Adidas achieves strong brand association by engaging Madrid Marathon runners
Adidas
Leveraging Gnip & Twitter Ads APIs for insights and ad targeting
Affinio
Tim Burke
Co-founder and Chief Executive Officer
An e-commerce site increases traffic before launch
Agricola Home & Garden
Giacomo Brusa
CEO & Founder
A bank uses Twitter to support a TV documentary and drive conversation among sport fans
AIB
Mark Brennan
Head of Digital & Innovation
Alwaleed Philanthropies rallies the community around its student ambassadors
Alwaleed Philanthropies
HRH Princess Lamia bint Majed Alsaud
Secretary General
Alzheimer’s Association uses Twitter’s Promoted Trends to raise awareness
Alzheimer’s Association
How can a premium TV channel use a new series to increase brand recognition
AMC
Luiza Lagedo Trindade
Web Product Manager
How Anheuser-Busch InBev brews brand engagement
Anheuser-Busch InBev
Victoria Vaynberg
Head of Digital
Audi UK uses Twitter to drive awareness of its ownership programme
Audi
Rich Burgess
Social Media Manager
Audience insights and personalized engagement using the Twitter APIs
Audiense
Carlos Serra
COO
AXE South Africa uses fresh video formats to engage young, urban men on Twitter
AXE
Ryan Fauconier
Brand Manager
Hotel chain Bahia Principe increases qualified site traffic 44X with retargeting
Bahia Principe
Isabel Piñero
Marketing & Communication VP
Bahía Príncipe boosts its bookings on Twitter
Bahia Principe
Juan Campins
E-commerce & Direct Sales Director
Bank AlJazira drives a dramatic increase in credit card sign-ups with First View
Bank AlJazira
Sultan Bahabri
VP, Head of Marketing & Segmentation
belVita launches in South Africa with a quirky First View campaign
Belvita
Jaritha Narsey
Category Brand Manager Biscuits & Groceries
Betfred - Customer Case Study
Betfred
Matt Rigg
Head of Social Media
BetStars wins followers and customers with Conversational Video on Twitter
BetStars
Paul Townley
Social Media Manager
A company increased app downloads in India
BillBachao
Ameya Kolambekar
Marketing Head
Bleacher Report relies on Twitter for content discovery and editorial strategy
Bleacher Report
Bennett Spector
Sr. Director
Blinkist uses Twitter targeting to drive app installs and subscriptions
Blinkist
Clément Halloo
Paid Social Lead
Turkish banking service TEBleKadın takes its new TV ad further with First View
BNP Turk Ekonomi Bankasi (TEB)
Zeynep Demirkol
Brand and Communications Director
Biscuit manufacturer encourages audience participation
Border Biscuits
How TheBHF launched a Twitter campaign powered by hearts
British Heart Foundation
Jo Eden
Senior Social Media Executive
How Cadbury Arabia sparked conversation for the launch of a new sweet treat
Cadbury
App-based car service @careem wins with a combination of branding and performance
Careem
Christian Eid
Vice President of Brand and Communications
Castle Lite engages and educates customers with ScratchReels
Castle Lite
CBS News uses Twitter as part of its news investigating and reporting
CBS News
Nancy Lane
Sr. Executive Producer
Chase teams with Andy Roddick to present the US Open through live Periscope video
Chase
Cheetos Arabia creates hype for its spicy new flavours
Cheetos
Nawar Akawi
Executive Social Media
Chemistry World - Customer Case Study
Chemistry World
Sherie Chivers
Senior Digital Communications Executive
Finding the destination with Twitter
Citymapper
Joe Hughes
Mobile Lead
How did Danone use Twitter to reposition Actimel in Europe thanks to its new tagline StayStrong
Danone
Marjorie Borreda-Martinez
Global Digital Manager
How Delissio used Twitter to deliver a live pizza party for NationalPizzaDay
Delissio
How DFS used Promoted Video on Twitter to highlight its Olympic partnership
DFS
Diadora sparks buzz around a ’90s revival for a Europe-wide product launch
Diadora
South African insurer Discovery generates awareness and buzz for its health event
Discovery Vitality
Shrey Viranna
CEO
Domino’s connects with football fans through real-time Premiership highlights
Domino’s
Kathy Connolly
Paid Media Manager
Domino’s UK uses a Twitter Moment to engage pizza lovers on NationalPizzaDay
Domino’s
Kathy Connolly
Paid Media Manager
Doritos UK’s Twitter campaign brings the heat to sell its super-hot snacks
Doritos
Zoe Plummer
Digital Lead
How Dots uses Twitter Ads to create massive mobile game adoption
Dots
Pat Murphy
Co-Founder
Dove Men+Care works with Niche creators to associate its brand with Lions rugby
Dove Men+Care
Dove Men+Care makes its voice heard with Twitter during the Rugby World Cup
Dove Men+Care
Callum Galloway
Brand Manager
How eBags helps travelers pack their bags with dynamic ads
eBags
Chris Seahorn
Senior Vice President, Marketing & Merchandising
Emaar Dubai goes live on New Year’s Eve, inspiring a global audience and breaking a new Guinness World Record
Emaar
How Excedrin relieved the DebateHeadache and won the presidential debate
Excedrin
Fashion brand F&F uses Twitter Video to engage Irish women
F&F
A wholesale distributor amplifies their reach with a Twitter followers campaign
Ferguson
Whitney Porter
Sr. Marketing Manager
Ford South Africa welcomes Mustang’s arrival with First View on FordMustangDay
Ford Motor Company
Ensly Dooms
Digital Communications Manager
Ford uses Valentine’s Day to launch its new Fiesta Black & Red models
Ford Motor Company
Okay Yalçınkaya
Online Communications
How Gilt uses mobile app promotion to re-engage mobile shoppers
Gilt
Jessica Mann
Senior Manager
Sports management software business makes its mark with Twitter Ads
Global Rugby Network
Robbie Orr
Marketing Manager
Letting services company drives blog sign-ups with Twitter Ads
Goodlord
A recruiting platform increased newsletter subscribers
Greenhouse
Suzanne Holloway
Senior Marketing Manager
How Heinz harnessed the power of Twitter and got 1 billion impressions in 48 hours
Heinz
Nicole Kulwicki
Director of Marketing
Leveraging Gnip & Twitter Ads APIs for insights and ad targeting
Hilton
Vanessa Sain-Dieguez
Social Business Lead & Strategist
Honda gives away a new car and $100K to charity in instant win campaign on Twitter
Honda
Susie Rossick
Assistant Vice President at American
HSBC uses video on Twitter to align with Pride in a meaningful, effective way
HSBC
Jag Sharma
Social Media Marketing Manager
An e-commerce company increased engagements with fashion enthusiasts
iClothing
InfoJobs shows leadership, builds community and wins new users with JobDay
InfoJobs
Erasmo López García
Social Media Strategist
Jaguar boosts brand awareness and gives 007 fans a ride to remember
Jaguar
Andy Parker
Global Digital Manager
JaguarUSA uses First View to dominate Twitter for 24 hours and drive awareness of its new models
Jaguar
Kim Kyaw
Manager of Digital, Social, and CRM
Jeep taps into 'Batman vs Superman' for Renegade launch
Jeep
Jeep Italia goes live during the UCLFinal to connect with millions
Jeep Italia
Online education provider captures new audiences with video on Twitter
Karl Taylor Education
Tim Gaudion
Director
How the Labour Party used First View to get out the vote on polling day
Labour Party
Tom Lavelle
Head of Digital Campaigns
B2B technology company builds a following with Twitter Ads
LeoSat
Melanie Dickie
VP Marketing
Online casino LeoVegasUK acquires new players and drives mobile app installs
LeoVegas
Shenaly Amin
Country Manager
Lidl UK invites shoppers to Tweet prices down at Christmas
Lidl
Georgina Hall
Head of Communications
How beer brand London_Pride used Periscope to engage Londoners on Twitter
London Pride
Thomas Petrucci
Content and Community ExecutiveContent and Community Executive
A state tourism board strengthens its brand messaging using Twitter Amplify
Louisiana Office of Tourism
Kyle Edmiston
CDME
Marks & Spencer lifts brand metrics by bringing its Christmas campaign to Twitter
Marks & Spencer
MasterCard builds an engaging campaign centred around Valentine's Day in Europe
MasterCard
Corinne Raes
Communications Business Leader
Max Hamburgare achieves appetising results with a Promoted Trend on Twitter
Max Hamburgare
Kristoffer Stenqvist
Digital Media Manager
Swiss retailer Media Markt drives fans to its new online entertainment store
Media Markt
Michael Jud
Online Marketing Manager
MetroPCS builds excitement around a live event sponsorship with Periscope
MetroPCS
Lauren McCann
Brand Marketing Manager
MGM Resorts uses Twitter and Periscope to sell New Year’s Eve in Vegas
MGM Resorts
Lilian Tomovich
Chief Experience Officer/CMO
How Motorola made the Moto Z and Moto Mods popular InASnap
Motorola
Beth Reilly
Head of Global Media and Consumer Engagement
How MuleSoft uses Twitter to drive booth traffic at a major industry event
MuleSoft
Katie Burton
Director of Marketing Programs
A watch company increased website traffic and sales with a Twitter Ads campaign
MVMT Watches Inc
Jake Kassan
CEO
National Geographic NL reaches a wide audience using First View
National Geographic
Joost Waal
Marketing Coordinator
NBA boosts app engagement by providing custom experience for fans
NBA
Chris Benyarko
VP of Digital Products and Emerging Technology
Nescafé Turkey stays top of mind with First View
Nescafé
Gülçin Şekerci
Brand Manager
New Look adds scale and engagement to a cross-channel campaign with Twitter
New Look
Georgina Whalley
Group Marketing Director
A university increased student applications with Twitter
Northumbria University
Paul Taylor
Digital Marketing Coordinator
Nutella turns a creative idea into an increase in engagement during Christmas
Nutella
O2’s FollowTheRabbit campaign uses Twitter Video to engage target audiences
O2
Kristian Lorenzon
Head Of Social Media
A mobile game wins fans in a new market with Mobile App Cards
ONEMT
Lynn Xu
Marketing Manager
A fitness company grew their follower base and found brand ambassadors
Onnit
Orlando Rios
Online Marketing Manager
Orange Polska builds awareness of its summer prepaid offer among a younger audience
Orange Polska
Paweł Patkowski
Executive Director of Brand and Marketing Communications
How Oreo showcased its new candy on Oscar night
Oreo
Ivelisse Roche
Associate Director, Global Media and Consumer Engagement
Head & Shoulders raises its profile among Turkish basketball fans
P&G Head & Shoulders
An online retailer increases brand awareness
Pact Coffee
Stephen Rapoport
Founder
How Patrón Tequila drove interest in its Bot-Tender chatbot
Patrón Tequila
Whitney Terrell
Social Media Manager
Pepins creates excitement around a unique crowdfunding project with video on Twitter
Pepins
Oscar Watz
CMO
Playrix brings high-value consumers back to its apps with Twitter
Playrix
Alexander Tarasov
Director of Marketing
A restaurant chain created awareness around a new location
Poncho 8
Jelmarie Maldonado
Social Media Manager
Rani Float puts a spin on its Twitter video campaign to drive engagement
Rani
Diya Mathai
Integrated Marketing Communications Manager
A mobile app increased awareness and downloads with a followers campaign
Realifex
Alex Prate
Founder
Reed.co.uk uses Twitter to deliver timely career advice to millennials
Reed.co.uk
Jamie Bodkin
Head of Marketing
Renault uses Twitter to announce their new car model
Renault
Valérie Candeiller
Advertising Director
Rexona Indonesia leads the conversation during a national soccer tournament
Rexona
Diko Handono
Senior Brand Manager
Rimmel London Canada builds momentum and drives buzz in real time
Rimmel London
Rovio collaborates with Shakira on newest game, using Twitter
Rovio
How can a busy entrepreneur connect with more people interested in his growing business
Rukes
In Kenya, Safaricom builds a mosaic of engaged customers and wins share of voice
Safaricom
Emily Nyaneko
Account Director
Samsung España leads the #YaNoHayExcusas movement on Twitter
Samsung
Esther Morell
Marketing Manager
Samsung Mobile South Africa generates buzz for its Galaxy S7 and Galaxy S7 Edge
Samsung
Michelle Potgieter
Director of Corporate Marketing & Communications
Samsung UK uses Twitter to host a nationwide treasure hunt
Samsung
Anna McKechnie
Digital Marketing
How Samsung delivered personalized TV recommendations and generated more leads
Samsung
Global software supplier SAP positions a new product with Twitter targeting
SAP
Rajesh Kumar
APJ Head of Audience & Digital Marketing
SeatGeek attracts the right audience with advanced targeting and Promoted Tweets
SeatGeek
Will Flaherty
Director of Growth
Selfridges uses Twitter to ignite its campaign in a real-time, multilayered way
Selfridges
Elly Ling
Digital Brand Manager
Shreddies uses Conversational Video to connect with Britain’s Got Talent fans
Shreddies
Jane Richards
Brand Manager
A B2B company drives ticket sales with Website Cards
SiriusDecisions
Brad Gillespie
Head of Global Marketing
With First View SNAI owns the Euro 2016 gambling conversation in Italy
SNAI
Alessandro Allara
Director of Online
How Sonos used Twitter First View and Promoted Trend to break through the pre-holiday tech launch clutter
Sonos
Jessie Graber
Former AMPAC Campaign & Media Lead
A charity increased sponsorships
SOS-Lapsikylä
Riku Luukkonen
Digital Marketing Manager
The Spanish Basketball Federation pioneers the streaming of women's sport on Twitter with the Dia League
Spanish Basketball Federation
Jorge Garbajosa
President
The latest installment of FINAL FANTASY XV dominates E3 gaming conversation
Square Enix
St-Germain crafts an artistic, fleeting experience on Periscope
St-Germain
STA Travel UK reaches a new audience and increases awareness of its brand
STA Travel
Nichol Callaghan
Digital Strategy Manager
A South African cinema chain sparks prerelease buzz around the new Minions movie
Ster-Kinekor
Darren Hampton
General Manager
“Bad Moms” creative campaign starts movement on Twitter, boosts box office success
STX Entertainment
Amy Elkins
Senior Vice President of Media and Marketing Innovation
Super6 uses Twitter to push app installs and promote £1m prize
Super6
Joe Barnes
Senior Digital Marketing Executive
SuperSport uses Twitter to give Euro 2016 fans exactly what they want
SuperSport
Gideon Khobane
CEO
Swiss Federal Railways drives site visits and newsletter sign-ups with Twitter
Swiss Federal Railways
Patrick Römer
Digital Marketing Manager
how Target positively influences shopping intent with engagement
Target
Target uses Twitter data to connect with guests and make business decisions
Target
Merete Wells
Group Manager for Social Media
TaylorMade connects with its core market plus a more casual golf audience
TaylorMade
Graeme Morton
Consumer Marketing Manager
Tayto Ireland uses Twitter to support a nationwide, cross-channel campaign
Tayto Ireland
People of Earth’s adopt-an-alien chatbot increases awareness and engagement
TBS
A snack food company reached new audiences with a followers campaign
Teman Nabati
Tesco Ireland increases engagement with busy mums with a series of ‘Food Hack’ videos
Tesco
Catriona O’Boyle
Digital Marketing Manager
Co-op Insurance uses video to introduce an offer and get users to share content
The Co-operative Insurance
Chris Twigg
Customer Engagement and SEO Manager
Coca-Cola uses In-Stream Video Ads to enhance its Christmas ad
The Coca-Cola Company
Coca-Cola Turkey reinforces a football sponsorship with First View
The Coca-Cola Company
How does Coca-Cola connect with a teen audience in real time using Periscope
The Coca-Cola Company
Gustavo Ortega
Interactive and Media Manager
TheEconomist drives an increase in subscriptions with tailored audiences
The Economist
David Humber
Director of Marketing for Digital Engagement
A fitness training company boosted app downloads
The Sufferfest
David McQuillen
Founder & Chief Suffering Officer
Tic Tac promotes a special-edition product and grows its followers on Twitter
Tic Tac
Witold Zorski
Global Head of Digital
A retail app increased downloads among its target audience
Tiendeo
Lidia Martinez
SEM Manager
How does a last-minute theatre ticketing app acquire and re-engage theatre fans
TodayTix
Sarah Bidnick
Vice President of Marketing
How Touch of Modern used this Twitter solution to achieve a 73% lower cost per install
Touch of Modern
Toyota Saudi Arabia engages football fans and amplifies its league sponsorship
Toyota
Tarek Metwally
Head of Digital
Toyota USA drives mass awareness of LetsJoinHands at the Rio Olympics
Toyota
A travel company attracts followers by auctioning vacation deals for charity
Transat
Geneviève LeBrun
Vice President of Marketing
Powering Distribution at the Chicago Tribune
Tribune Publishing
Bill Adee
EVP/Digital
A travel app increased downloads amongst a global audience
TripCase
Lorenzo Harris
Sr. Market Specialist
Tryp Hotels drives views of a multinational video campaign on mobile
TRYP Hotels Worldwide
Turkish Airlines uses Periscope to live broadcast a flight
Turkish Airlines
Elif Bora
Interactive Marketing Communication Specialist
UBS uses video on Twitter to launch its new content hub, UNLIMITED
UBS
Tomislav Blasic
Project Manager
UMG builds relevant and personalised interactions between fans and artists
Universal Music Group
Jimmy Gatsos
Social & Ad Manager
A retail company increased online purchases
UNTUCKit
Vauxhall England celebrates with fans and builds positivity during Euro 2016
Vauxhall
Richard Burgess
Social Media Manager
Vodacom uses Twitter to immediately attract customers to its hot summer deals
Vodacom
Jeanine Ferreira
Portfolio Manager, Digital and Content Marketing
Vodafone uses Twitter Video to scale its sponsorship of Capital’s Summertime Ball
Vodafone
Dan Underwood
Head of Sponsorships and Partnerships
VOXI goes live with Twitter, generating excitement around its brand launch
Vodafone
Christina Marshall
Senior Digital Media Lead
Vodafone promotes its connection to the Summertime Ball and attracts young fans
Vodafone
Dan Underwood
Head of Sponsorships and Partnerships
VodafoneUK engages sports fans on transfer deadline day with Twitter Amplify
Vodafone
Alex Jackson
Social Media Manager
Vodafone India boosts consumer engagement through cricket & a brand mascot emoji
Vodafone
Siddharth Banerjee
EVP – Brand Communications & Insights
How VolvoCarUSA pre-roll video ads reach diverse audiences in a discovery mindset
Volvo
John Militello
Director of Marketing Innovation & Strategy
A mobile app drives downloads among urban professionals
Wazypark
Carlos Rodríguez
CEO
TomTom UK turns to Twitter to successfully promote its new GPS fitness watch
Webfleet
Kelly McConville
Global Social Media Manager
Wendy’s first-ever March Madness bracket builder on Twitter gets fans talking
Wendy’s Food Chain
Technology business uses Twitter around major launch event
what3words
Simon Sothcott
Head of Media
A consumer tech company gathered high-value leads and increased sales
Wistiki
Bruno Lassato
CEO
Build community and share amazing in-game experiences
World of Warcraft
Micah Whipple
Editor
Xbox increases its brand awareness during the Christmas season
Xbox
Florian Vogel
Social Media and Digital Marketing Manager
Super Audiences generate huge increases in brand metrics for “Forza Motorsport”
Xbox
A B2B video conferencing service expands its reach and cultivates new customers
Zoom
Aaron Lewis
Global Social Media Marketing Strategist
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