Twitter B2B Case Studies & Customer Successes

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Twitter is a global platform for public self-expression and conversation in real time. By developing a fundamentally new way for people to consume, create, distribute and discover content, Twitter enables any voice to echo around the world instantly and unfiltered. The service can be accessed at Twitter.com, on a variety of mobile devices, and via SMS. Available in more than 35 languages, Twitter has 316 million monthly active users.

Case Studies

Showing 174 Twitter Customer Success Stories

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20th Century Fox achieves a 7-point awareness lift and higher ticket intent with Twitter

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Aberdeen Asset Management reaches millions of golf fans and 1M+ video views with Twitter Amplify (Twitter)

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Aceable achieves 33% lower cost-per-install with Twitter Ads

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Adidas achieves massive reach and efficient engagement for Predator relaunch with Twitter In-Stream Video Ads

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Adidas achieves strong brand association with Twitter

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Leveraging Gnip & Twitter Ads APIs for insights and ad targeting

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Agricola Home & Garden achieves 210x more site visits with Twitter

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AIB achieves stronger fan engagement and TV conversation with Twitter

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Alwaleed Philanthropies engages the Saudi community with student ambassador stories using Twitter

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Alzheimer’s Association achieves massive awareness for Alzheimer’s disease with Twitter’s Promoted Trends

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AMC Latin America achieves 2300% follower growth and 25.1M impressions with Twitter

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Anheuser-Busch InBev achieves stronger brand engagement and ROI with Twitter

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Audi UK achieves increased awareness of its Owners programme and more service bookings with Twitter

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Audience insights and personalized engagement using the Twitter APIs

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AXE South Africa achieves higher engagement and awareness with Twitter's native video formats

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Bahia Principe achieves 44X increase in qualified site traffic with Twitter retargeting

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Bahia Principe achieves 48% increase in bookings and 2M reach with Twitter

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Bank AlJazira achieves a 2,592% increase in Ajwaa credit card sign-ups with Twitter First View

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belVita achieves 44M+ impressions and 20%+ view rates with Twitter

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Betfred achieves 2.8M video views, 47.38% view rate and £0.01 cost-per-view with Twitter

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BetStars achieves 30% follower growth and 236 new real-money accounts with Twitter Conversational Video

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BillBachao achieves 56% growth in app installs in India with Twitter

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Bleacher Report relies on Twitter for content discovery and editorial strategy

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Blinkist achieves 150K app installs and drives 50% of subscriptions with Twitter

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BNP Turk Ekonomi Bankasi (TEB) extends TV ad reach and drives real-time engagement with Twitter First View

BNP Turk Ekonomi Bankasi (TEB) logo

Border Biscuits achieves 5x higher peak engagement rate with Twitter

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British Heart Foundation achieves 47K #RestartAHeart mentions and 1,163% UK growth with Twitter

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Cadbury Arabia achieves 40M+ impressions and 390K+ engagements with Twitter

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Careem achieves higher bookings and ROI with Twitter

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Castle Lite achieves 4.5M impressions and a 5.8% engagement rate with Twitter ScratchReels

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CBS News uses Twitter as part of its news investigating and reporting

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Chase achieves authentic, real-time US Open fan engagement with Twitter (Periscope)

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Cheetos Arabia achieves 6.2M reach and boosts audience engagement with Twitter

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Chemistry World (Royal Society of Chemistry magazine) achieves 15x higher click-through rate and attracts new readers with Twitter

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Finding the destination with Twitter

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Danone achieves Actimel's European repositioning and 49M impressions with Twitter

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Delissio achieves 770K impressions, 22K engagements and a #1 global trend with Twitter

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DFS achieves strong engagement and cost-efficient reach with Twitter Promoted Video

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Diadora achieves Europe-wide buzz and engagement with Twitter

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South African insurer Discovery generates awareness and buzz for its health event

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Domino’s achieves 3.5M impressions and a 41% view rate with Twitter real-time Premier League sponsorship

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Domino’s UK achieves 638K+ impressions and a 15% engagement lift with Twitter Moments

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Doritos UK achieves £3 million in sales with Twitter

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How Dots uses Twitter Ads to create massive mobile game adoption

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Dove Men+Care boosts rugby brand awareness with Twitter

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Dove Men+Care drives Rugby World Cup engagement with Twitter

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eBags achieves 17% lower cost per conversion with Twitter dynamic ads

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Emaar Dubai reaches a global audience and breaks a Guinness World Record with Twitter live-streaming

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Excedrin relieves the #DebateHeadache and drives massive debate-time awareness with Twitter

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F&F achieves higher engagement and follower growth with Twitter Video

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Ferguson Bath, Kitchen & Lighting Gallery achieves 3,000% increase in new followers with Twitter Ads

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Ford Motor Company (Ford South Africa) achieves 1.1M video views and 30% completion rate with Twitter First View

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Ford Motor Company boosts awareness and engagement for the Fiesta Black & Red Valentine’s Day launch with Twitter

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Gilt achieves higher app engagement and purchases with Twitter mobile app promotion

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Global Rugby Network achieves 1,300% surge in website traffic with Twitter Ads

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Goodlord (lettings platform) achieves 30% increase in blog sign-ups with Twitter Ads

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Greenhouse achieves 15% increase in newsletter subscribers with Twitter Ads

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Heinz achieves 1 billion impressions in 48 hours with Twitter

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Leveraging Gnip & Twitter Ads APIs for insights and ad targeting

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Honda achieves $100K in charity donations and boosts engagement with Twitter Instant Win

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HSBC achieves 5 million video views and £0.02 cost-per-view for its Pride campaign with Twitter

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iCLOTHING achieves a 25% peak engagement rate with Twitter

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InfoJobs triples engagement, builds community and drives app growth with Twitter

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Jaguar achieves greater brand awareness and engagement with Twitter

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Jaguar achieves massive awareness and engagement with Twitter

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Jeep Middle East achieves 13.7M impressions and 800K video views with Twitter

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Jeep Italia achieves global football fan engagement with Twitter

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Karl Taylor Education achieves 33% higher video view rate and global audience growth with Twitter

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The Labour Party drives mass polling-day reach and engagement to get out the vote with Twitter First View

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LeoSat achieves 20% lower cost-per-follower and grows targeted commercial and investor following with Twitter Ads

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LeoVegas UK achieves 1K+ mobile app installs and 3X lower CPI with Twitter

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Lidl UK achieves record festive in-store sales and 10.5M impressions with Twitter

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London Pride drives 6.3M+ impressions and boosts pub footfall with Twitter's Periscope

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Louisiana Office of Tourism achieves higher video engagement with Twitter Amplify

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Marks & Spencer achieves uplift in consideration, favourability and ad recall with Twitter

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MasterCard achieves 6.7% peak engagement and €0.06 cost-per-engagement with Twitter

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Max Hamburgare achieves 1.3M impressions and 4.4% engagement with Twitter's Promoted Trend

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Media Markt achieves higher website traffic and conversions with Twitter

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MetroPCS achieves increased live viewership and fan engagement for UFC with Twitter (Periscope)

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MGM Resorts drives 22.7M impressions and 14% higher positive sentiment with Twitter

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Motorola achieves 87.5M brand impressions and boosts awareness for Moto Z and Moto Mods with Twitter

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MuleSoft achieves 4K leads and boosts booth traffic with Twitter

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MVMT Watches Inc achieves 353% increase in site traffic and 189% increase in sales with Twitter

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National Geographic NL reaches 2.57M and drives 742K video views with Twitter First View

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NBA boosts app engagement by providing custom experience for fans

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Nescafé Turkey achieves 15%+ video view rate and 14.7K engagements with Twitter First View

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New Look achieves 21.4M reach and 2.3M+ engagements with Twitter

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Northumbria University achieves increased student applications and 50% lower cost-per-engagement with Twitter

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Nutella boosts Christmas engagement (19.7% rate, 92K+ engagements) with Twitter

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O2 achieves greater reach and engagement with Twitter

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ONEMT achieves 300% increase in installs with Twitter's Mobile App Cards

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Onnit achieves 40% lower CPA and grows follower base with Twitter Ads

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Orange Polska achieves strong youth awareness and engagement for its summer prepaid offer with Twitter

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Oreo achieves 39.5M impressions and 11M video views on Oscar night with Twitter

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P&G Head & Shoulders reaches 7.7M Turkish basketball fans and drives 20K engagements with Twitter

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Pact Coffee achieves 5M impressions and 13x more retweets with Twitter

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Patrón Tequila drives chatbot engagement—doubles recipes served and boosts Direct Messages 40x with Twitter

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Pepins achieves 51K+ completed video views and strong investor engagement with Twitter Promoted Video

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Playrix achieves 1000%+ ROAS uplift and re-engages high‑value players with Twitter

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Poncho 8 drives launch awareness and achieves 23% peak engagement with Twitter Ads

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Rani Float achieves 24M impressions and 1.8M video views with Twitter

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Realifex achieves 250% follower growth and increased app downloads with Twitter

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Reed.co.uk boosts website traffic and conversions with Twitter

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Renault achieves higher brand awareness and engagement with Twitter

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Rexona achieves 49M impressions and 13K engagements during national tournament with Twitter

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Rimmel London drives real-time buzz and 29X follower growth with Twitter

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Rovio collaborates with Shakira on newest game, using Twitter

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Rukes gains 1,300 targeted followers at $0.30 per follower with Twitter

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Safaricom achieves 50% share-of-voice lift and 21K+ engaged conversations with Twitter

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Samsung España achieves massive awareness and real-time consumer engagement with Twitter

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Samsung Mobile South Africa generates buzz and boosts awareness with Twitter

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Samsung UK achieves nationwide engagement and live treasure-hunt success with Twitter

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Samsung Australia achieves personalized TV recommendations and 4x lower cost-per-lead with Twitter

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Global software supplier SAP positions a new product with Twitter targeting

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SeatGeek cuts cost-per-install 20% and boosts conversions and followers with Twitter Promoted Tweets

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Selfridges achieves massive engagement and follower growth with Twitter

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Shreddies achieves 3.35M video views and 30.3M impressions with Twitter Conversational Ads

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SiriusDecisions achieves 16x ROI and boosts ticket sales with Twitter Website Cards

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SNAI achieves 70% share of Italy’s Euro 2016 gambling conversation with Twitter

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Sonos achieves breakout pre-holiday launch success with Twitter First View and Promoted Trend

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SOS-Lapsikylä increases child sponsorships and achieves 350% ROI with Twitter Ads

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Spanish Basketball Federation achieves expanded reach and 1.2M peak live views for women’s basketball with Twitter

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Square Enix achieves massive awareness and purchase intent with Twitter

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St-Germain achieves higher awareness and engagement with Twitter's Periscope

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STA Travel achieves greater brand awareness and audience reach with Twitter

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Ster-Kinekor achieves higher engagement and 300K+ tweet impressions with Twitter

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STX Entertainment boosts box office success with Twitter

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Super6 achieves 8.6% uplift in app installs and 100k+ Tweet engagements with Twitter

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SuperSport achieves real-time fan engagement and follower growth with Twitter

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Swiss Federal Railways achieves 1.6M+ impressions and 2K new followers with Twitter

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Target achieves higher shopping intent and increased brand love with Twitter

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Target uses Twitter data to connect with guests and make business decisions

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TaylorMade achieves expanded reach to core and casual golf audiences during The Masters with Twitter

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Tayto Ireland achieves 15K video views and 36% paid engagement with Twitter

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TBS boosts awareness and social engagement for People of Earth with Twitter Direct Message chatbot

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Teman Nabati achieves 42% over follower-growth goal and 10,000+ engaged followers with Twitter Ads

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Tesco Ireland achieves 60k+ video views and 26.1% engagement with Twitter Promoted Video

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The Co-operative Insurance achieves 2.6M+ impressions, 17.3% peak engagement and £0.04 CPI with Twitter Promoted Video

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The Coca‑Cola Company achieves 3M+ Christmas ad reach and strong engagement with Twitter in‑stream video

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The Coca-Cola Company (Coca‑Cola Turkey) achieves 6M video views and 3%+ peak engagement with Twitter

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How does Coca-Cola connect with a teen audience in real time using Periscope

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The Economist achieves a 20% increase in subscription sign-ups with Twitter Tailored Audiences

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The Sufferfest achieves 25K+ app-install clicks with Twitter

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Tic Tac grows millennial followers with Twitter

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Tiendeo achieves 30% lower cost-per-install and increased app downloads with Twitter Ads

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TodayTix achieves higher-value installs and repeat purchases with Twitter Ads

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Touch of Modern achieves 73% lower cost per install with Twitter’s Mobile App Promotion solution

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Toyota Saudi Arabia achieves 6M impressions and 56K+ engagements with Twitter

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Toyota USA achieves mass awareness and 370% campaign awareness lift with Twitter

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Transat achieves major brand buzz and sales growth with Twitter

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Powering Distribution at the Chicago Tribune

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TripCase achieves 25% higher app engagement and 30% lower cost-per-install with Twitter

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Tryp Hotels drives views of a multinational video campaign on mobile

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Turkish Airlines achieves 25K live viewers, 5K new followers and 290K Periscope likes with Twitter (Periscope)

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UBS achieves 2.14M impressions and 340K video views with Twitter Promoted Video

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UMG builds relevant and personalised interactions between fans and artists

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UNTUCKit achieves increased online purchases and 12% under CPA goal with Twitter Ads

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Vauxhall unites England fans and achieves 18.7M impressions during Euro 2016 with Twitter

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Vodacom achieves higher engagement and positive sentiment with Twitter

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Vodafone achieves stronger brand sentiment and event reach with Twitter Video

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Vodafone (VOXI) drives launch buzz and broad reach with Twitter

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Vodafone achieves 53.9% youth engagement and 6.1M impressions with Twitter

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Vodafone UK achieves massive reach and high engagement on Transfer Deadline Day with Twitter Amplify

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Vodafone India achieves +250% engagement lift and 90M+ impressions with Twitter's Zoozoo emoji IPL campaign

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Volvo achieves higher awareness and engagement with Twitter pre-roll video ads

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Wazypark achieves 83% lower cost-per-install with Twitter Ads

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Webfleet achieves 19.2M impressions and 52K engagements to boost brand awareness with Twitter

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Wendy’s first-ever March Madness bracket builder on Twitter gets fans talking

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what3words achieves 10% lower CPM and increases launch awareness with Twitter

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Wistiki achieves 20% increase in web traffic and higher sales with Twitter Ads

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Build community and share amazing in-game experiences

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Xbox achieves 11.2M impressions and a 90% increase in interactions during Christmas with Twitter

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Xbox achieves higher brand awareness and purchase intent with Twitter Super Audiences

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Zoom achieves higher engagement and quality blog traffic with Twitter

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