Case Study: Jaguar achieves greater brand awareness and engagement with Twitter

Jaguar boosts brand awareness and gives 007 fans a ride to remember

Jaguar wanted to boost brand visibility and engagement around its C-X75 concept car’s appearance in the James Bond film Spectre, and partnered with Twitter to do it. Using Promoted Trends, Promoted Tweets, Website Cards, Twitter Video, and Lead Generation Cards, Jaguar launched a two-stage campaign in key European markets to capture fan interest and drive traffic to its website.

Twitter helped Jaguar turn the movie buzz into an interactive #TheThrillOfTheChase game and data-capture campaign, where users followed automated Tweets to unlock exclusive content and enter prize draws. The campaign delivered more than 32 million impressions, average engagement of 3% with a peak of 4.23%, over 2,300 Retweets, and more than 5,070 replies, while also generating a strong volume of email sign-ups.

Jaguar

Andy Parker

Global Digital Manager