174 Case Studies
Case Study: SNAI achieves 70% share of Italy’s Euro 2016 gambling conversation with Twitter
A Twitter Case Study
With First View SNAI owns the Euro 2016 gambling conversation in Italy
SNAI, Italy’s leading online betting brand, needed a way to stand out on Twitter during Euro 2016 and capture the national gambling conversation to drive awareness and engagement around the tournament.
By combining First View placements (video and hashtag), an always-on Twitter strategy, influencer partnerships, Conversational Video and Creative Canvas, SNAI rose to the top of the Euro 2016 discussion—gaining 4,000 new followers, capturing about 70% of the gambling conversation in Italy and achieving engagement rates above 3%.
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SNAI
Alessandro Allara
Director of Online