Case Study: STA Travel achieves greater brand awareness and audience reach with Twitter

STA Travel UK reaches a new audience and increases awareness of its brand

STA Travel UK wanted to raise brand and product awareness with innovative video content, especially among young men who are typically harder to reach. Using Twitter’s Promoted Video, STA Travel launched its “Rickshaw Run” campaign to introduce its adventure travel brand and encourage people to consider an exciting trip.

Twitter helped STA Travel reach the right audience through interest targeting, @username targeting, and TV targeting, supported by punchy, humorous video creative. The campaign generated more than 207,000 impressions, achieved a 2.58% engagement rate, and delivered a £0.20 cost per view, helping STA Travel increase awareness and engagement efficiently.

STA Travel

Nichol Callaghan

Digital Strategy Manager