174 Case Studies
Case Study: Goodlord (lettings platform) achieves 30% increase in blog sign-ups with Twitter Ads
A Twitter Case Study
Letting services company drives blog sign-ups with Twitter Ads
Goodlord is a London-based startup that digitises the pre-tenancy lettings process for agents, landlords, and tenants. To grow its readership and industry influence, the team wanted to increase the number of people signing up to receive notifications of new blog posts.
They ran a website clicks/conversions campaign on Twitter, using follower targeting to reach UK letting agencies and other property professionals, drove those users to blog posts with an easy sign-up flow, and used relevant content to build community engagement. The campaign delivered a 30% increase in blog sign-ups and helped strengthen Goodlord’s presence in the lettings market.
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