Case Study: Rani Float achieves 24M impressions and 1.8M video views with Twitter

Rani Float puts a spin on its Twitter video campaign to drive engagement

Rani Float (Drink Rani) launched a "Spin & Win" competition to build buzz among young, mobile consumers but needed a platform that could deliver short, engaging video content at scale and drive easy mobile entries to the promotion.

The brand used Promoted Video and Promoted Tweets with weekly refreshed creative, amplified by key influencers and direct links to the mobile competition site (leveraging Creative Canvas and audience targeting). The campaign drove 24 million impressions, 1.8 million video views and 489,000 engagements, boosting awareness and positioning Rani Float as a fun, refreshing choice for youth.

Rani

Diya Mathai

Integrated Marketing Communications Manager