Case Study: AMC Latin America achieves 2300% follower growth and 25.1M impressions with Twitter

How can a premium TV channel use a new series to increase brand recognition

AMC Latin America, a premium TV channel, sought to use the premiere of a new series to boost brand recognition and spark conversation among TV fans in key markets (Argentina, Colombia and Mexico). The challenge was to grow awareness of the AMC brand and build a relevant, engaged audience for future premieres.

The campaign used high-impact video teasers and Promoted Video, simple messaging for three countries, interest targeting (e.g., “terror,” “drama,” “action,” “adventure”) and Twitter’s TV conversation targeting to reach viewers already discussing TV. Results: 25.1 million impressions, $0.02 cost-per-view, and a 2,300% increase in Twitter followers (from ~1,500 to over 35,900), successfully driving conversation and a larger audience for future launches.

AMC

Luiza Lagedo Trindade

Web Product Manager