Case Study: Domino’s achieves 3.5M impressions and a 41% view rate with Twitter real-time Premier League sponsorship

Domino’s connects with football fans through real-time Premiership highlights

Domino’s Pizza UK aimed to deepen reach with 18–44-year-olds by engaging them during live football moments when they’re likely to be purchase-ready. The brand identified Premier League viewing as a high-opportunity touchpoint to connect with core audiences who consume and react to real-time sports content.

Domino’s sponsored Sky Sports Premier League 10- and 30-second highlights on Twitter and used promoted video units (Creative Canvas/Expanding Reach) to amplify the content. The campaign delivered 3.5 million impressions, 602,000 video views (41% view-through rate) and a £0.02 cost per view, demonstrating efficient, high-engagement reach among football fans.

Domino’s

Kathy Connolly

Paid Media Manager