Case Study: Domino’s UK achieves 638K+ impressions and a 15% engagement lift with Twitter Moments

Domino’s UK uses a Twitter Moment to engage pizza lovers on ‎NationalPizzaDay

Domino’s Pizza UK used #NationalPizzaDay to remind the UK that pizza lovers celebrate the day and to win top-of-mind share when people chose where to order. The challenge was to create a short, shareable story that would spark conversation and drive fans to Domino’s channels, working with partners including iris Worldwide.

Domino’s published a Twitter Moment that pulled together short videos and tweets into a single, swipeable narrative—using visual storytelling, snackable video, and fan-focused content to boost dwell time and sharing. The Moment delivered 638K+ impressions and a 15% rise in engagement versus previous Tweets with the same objective, helped by audience insights and mobile Creative Canvas assets.

Domino’s

Kathy Connolly

Paid Media Manager