174 Case Studies
Case Study: Chase achieves authentic, real-time US Open fan engagement with Twitter (Periscope)
A Twitter Case Study
Chase teams with Andy Roddick to present the US Open through live Periscope video
Chase partnered with tennis star Andy Roddick to deepen fan engagement at the US Open by creating authentic, real-time experiences that went beyond traditional media. The challenge was to connect personally with tennis fans and offer behind-the-scenes access that felt organic and immediate.
Chase promoted Roddick’s live Periscope broadcasts on Twitter, integrating live video natively into fans’ feeds and using talent-driven commentary to deliver unique access around matches and on-site moments. The campaign drove strong viewership and social conversation—recording key metrics such as 185K, 385+ and 2M across live audience and social reach—while delivering authentic, real-time fan interactions.
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