Case Study: Gilt achieves higher app engagement and purchases with Twitter mobile app promotion

How ‎Gilt uses mobile app promotion to re-engage mobile shoppers

Gilt, a members-only shopping destination for designer brands at up to 70% off, had mobile web visitors browsing but not engaging with its shopping app. To re-engage these shoppers and drive installs, Gilt used Twitter’s mobile app promotion campaign and audience targeting to reach existing mobile users with tailored offers and app-focused messaging.

Using Twitter, Gilt promoted app features and curated deals with promoted tweets and location-based audiences, sending traffic back to the app and site. The campaign delivered nearly 4x more clicks than standard web clicks, app install conversions at 30% lower cost than standard mobile web advertising, and a 25% decrease in cost per acquisition; app users were also 2x more likely to purchase, had 85% 30-day retention, and generated 2x higher average order value than mobile web users.

Gilt

Jessica Mann

Senior Manager