174 Case Studies
Case Study: Touch of Modern achieves 73% lower cost per install with Twitter’s Mobile App Promotion solution
A Twitter Case Study
How Touch of Modern used this Twitter solution to achieve a 73% lower cost per install
Touch of Modern, a curatorial online retailer of modern lifestyle products, needed a cost‑effective way to drive app installs, re‑engage recent visitors, and boost purchases from its target audience of affluent, style‑focused men aged 25–44 who often discover brands via social content.
Using Twitter’s Mobile App Promotion solution, the brand combined first‑party data with lookalike and keyword targeting, tested formats and creative (notably the 1.91:1 Image App Card), and optimized bids and audiences in near real time. The campaign delivered a 73% lower cost per install, a 19% increase in app signups and an 11.9% higher ROAS versus goal, enabling Touch of Modern to scale app‑install efforts and improve overall performance.
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