Case Study: Vodafone India achieves +250% engagement lift and 90M+ impressions with Twitter's Zoozoo emoji IPL campaign

Vodafone India boosts consumer engagement through cricket & a brand mascot emoji

Vodafone India aimed to boost consumer engagement and brand love during the Indian Premier League (IPL) by tapping into cricket’s massive national audience and its playful Zoozoo mascot. The challenge was to spark real-time conversation and increase recall amid intense competition for attention during the tournament.

Vodafone launched India’s first brand emoji for Zoozoo on Twitter, pairing a campaign hashtag with rich-media video assets and live match moments to drive interactions. The campaign delivered 90M+ impressions, 250K video views and a more than 250% engagement lift, making Vodafone the most recalled brand on digital during the IPL.

Vodafone

Siddharth Banerjee

EVP – Brand Communications & Insights